ADIDAS x CHAMPS
“One Block. One Talk.” was a social & in-store B2B campaign featuring NFLer DeAndre Hopkins for the launch of the Adidas NMD shoe-- exclusively sold at Champs.
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Episodes 2 & 3 were edited for cross-platform social media distribution. This campaign also incorporated editing for out-of-home video installations both in-store and in public.----------------------
︎Agency: firstborn︎Post-Production: in-house
︎Link: Firstborn Case Study
Edited at: firstborn
Location: NYC
For: Social/OOH
Location: NYC
For: Social/OOH
Views on Youtube: over 4 million
Total Campaign Views:over 7.5 million Edited: 2 of 4 campaign videos.
Total Campaign Views:over 7.5 million Edited: 2 of 4 campaign videos.
Levi’s x Denizen
Spring 2019 Social Campaign
Direct-to-client social campaign.
Handled all aspects of post-production including editing, producing and management for this multi-video social campaign for Levi’s x Denizen, directed by Tevis Houston.
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︎In collaboration with: TH Creative, LA
︎Client: Levi’s // Docker’s
︎Color House: RCO
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Edited at: Mondaze HQ
Location: BK
Distribution: Social
Location: BK
Distribution: Social
# of Unique Videos: 11
Year: 2019
Edited on: Adobe Premiere
Year: 2019
Edited on: Adobe Premiere
Samantha Bee’s
This is Not an App (The App) Theatrical Trailer
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Acted as the post-production project lead and senior creative editor for And/Or’s team. Led 2 assistants and 1 mid-level editor on this campaign, delivering both theatrical trailer and :30 Broadcast spot. Finishing was done with TBS’s team.
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This trailer was edited for national theatrical release-- created by And/Or with TBS’ marketing team as well as Full Frontal’s writing team.
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︎Branding House: And/Or Studio
︎Client: TBS
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Edited at: And/Or StudioLocation: BK
Distribution: Theatre release + Youtube
True Religion “Beat of Your Own Drum”
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This edit features model Dylan Jagger Lee for True Religion.
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Edited for cross-platform social media distribution and conformed for in-store video walls.
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︎Production Studio: ROOT(motion)
︎Client: True Religion
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Edited at: Root Studios
Location: BK
Distribution: Social/OOH
Location: BK
Distribution: Social/OOH
Runtime: 35 seconds
Year: 2018
Edited on: Adobe Premiere
Year: 2018
Edited on: Adobe Premiere
Adidas Originals
Edited cross-platform social media content based on Brand Anthemn campaign developed at Johannes Leonardo. Annex assembled a large team of editors to create a complex series of videos for this Originals campaign.
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Instagram Stories were edited to be featured on the Adidas Originals Instagram, engineered to consider the interactivity of the interface. Featurettes and content shared was also produced to be shared on the main feeds of various influencers & celebrities.
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︎Agencies: Johannes Leonardo/Annex88
︎Post-production: Annex88
*reel created by Annex88 exhibiting editorial style points & breadth of content.Note: not the delivered content.
Edited at: Annex88
Location: NYC
Distribution: Instagram
Engineered for: Instagram main feed & Instagram stories
Featured in edit: seamless play & loops