ADIDAS x CHAMPS

“One Block. One Talk.” was a social & in-store B2B campaign featuring NFLer DeAndre Hopkins for the launch of the Adidas NMD shoe-- exclusively sold at Champs.

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Episodes 2 & 3 were edited for cross-platform social media distribution. This campaign also incorporated editing for out-of-home video installations both in-store and in public.

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︎Agency: firstborn
︎Post-Production: in-house
︎Link: Firstborn Case Study

Edited at: firstborn
Location: NYC
For: Social/OOH

Views on Youtube: over 4 million
Total Campaign Views:over 7.5 million Edited: 2 of 4 campaign videos.

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ADIDAS x CHAMPS

“One Block. One Talk.” was a social & in-store B2B campaign featuring NFLer DeAndre Hopkins for the launch of the Adidas NMD shoe-- exclusively sold at Champs.