Adidas Originals

Edited cross-platform social media content based on Brand Anthemn campaign developed at Johannes Leonardo. Annex assembled a large team of editors to create a complex series of videos for this Originals campaign. 


Instagram Stories were edited to be featured on the Adidas Originals Instagram, engineered to consider the interactivity of the interface. Featurettes and content shared was also produced to be shared on the main feeds of various influencers & celebrities.


︎Agencies: Johannes Leonardo/Annex88
︎Post-production: Annex88

*reel created by Annex88 exhibiting editorial style points & breadth of content.Note: not the delivered content.

Edited at: Annex88
Location: NYC
Distribution: Instagram

Engineered for: Instagram main feed & Instagram stories
Featured in edit: seamless play & loops